The Counter Mindset: Part 1

The Counter way is the best, and if you don’t do it the Counter way, you’re wrong.

That’s not the vibe I’m hoping you get from this newsletter, so let me make it clear from the start:

There’s no right or wrong way to run a firm. Everyone’s got their own setup, preferences, and goals. I’m not here to judge that.

But I won’t shy away from saying this… public accounting is broken.

A career in accounting is losing its appeal because the pay doesn’t match the work. Well, it’s been a long time since the pay hasn’t matched the work, but the younger generations are starting to wake up to it.

Which makes now the perfect time to infuse the Counter mindset. The Counter Mindset, Maybe I should trademark that? lol

Now is the time to try new things, to question old ways, and to look outside our accounting bubble.

Honestly, the reason the industry’s stuck is because accountants are still running it like accountants, not like business owners.

Sure, some accountants run very successful firms. But what about the other 98%?

Too harsh?

We’re going to be questioning everything here, so when you read this newsletter, do so with a curious mind.

Thank you for reading.

Logan

Here are some cool things that are happening in my community, Counter, that you may be interested in:

Masterminds - We are launching our summer cohort. Sign ups close on 6/6. Here’s a brief explanation of what Masterminds look like.

Outside Experts - The Art of Saying No with Katie Sauer on 6/2 where we’ll learn mindsets, tools, and practices to help you decline requests, suggestions, and projects easily and confidently without stressing about it later.

One Thing Series with Brendan Morahan, CPA on 6/16 where we’ll go over Brendan’s recipe for running a successful firm.

The ADHD Accountant: Working With (Not Against) Your Brain Series on 6/18, 6/25, and 7/2 where Sabrina Parris will discuss all there is to ADHD and accountants.