Welcome to the Counter Newsletter

You got this, accountant

Some quick encouragement

Building A Firm Isn't About The Glamorous Things

The slow, disciplined work of turning borrowed hours into a firm that can stand on its own

You’re Not Behind on AI

Early adopters spent years learning, prompting, and troubleshooting. You get to start when the tools can finally do the work.

You'll Never Be Ready

Waiting for that perfect moment? It's not going to come.

Even Seasoned Firm Owners Get Scared!

Pricing engagements can get you stuck in your feelings.

Losing Work To AI

Losing an $8,000 engagement stings. Here's what I'll do differently next time.

New(ish) Firms & Client Churn

It's all fun and games until people start leaving!!

Would You Do This?

This makes you question what type of firm you want to run. Plus special announcement.

The Freedom to Be There

When owning your firm gives you more than money.