Welcome to the Counter Newsletter

Welcome to the Counter Newsletter!

The Counter Newsletter will focus on dismantling the traditional ways of running an accounting firm.

If you have to ask what the traditional ways of running an accounting firm are, you might be participating in them.

Over the last six years, I have been creating "content" on X (Twitter), YouTube, and LinkedIn about how there has to be a better way to run a public accounting firm. I started my firm with the dream of never being like a traditional firm, but I slipped into working myself into burnout during January-April, only two years into ownership.

We will question everything about running a traditional accounting firm and discuss alternatives to the norm.

I've been against starting a newsletter, not because I don't think they work, but because there are already great accounting related newsletters out there. I would constantly tell myself there's no reason for others to read mine.

I busted that myth with the successful launch of Counter, my community for accounting firm owners or those who want to start a firm. The community launch proved that even though there may be people already doing what you want to do, that shouldn't stop you from doing it.

Maybe you'll be inspired by this and start doing that thing you thought wouldn't mean much to others.

Jason Staats also made a good point about newsletters: Having a newsletter allows your content to be seen by those who want to consume it without the risk of being hidden by an algorithm.

The name "Counter" comes from the name of my community, so I'm reaching deep into the well of creativity with the name Counter Newsletter.

Let’s change the accounting industry!

Thank you for reading.

Logan